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TAC Activation Forum

Tuesday, November 7, 2023
8:00 AM 12:00 PM

22 Vanderbilt 335 Madison Avenue New York, NY, 10017 United States (map)

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Thank you for all who attended our half-day Activation Forum event!

Want to understand how attention metrics are transforming the ad sector with new targeting capabilities and improved ROI?

At the TAC Activation Forum, experts from leading advertisers, agencies, media companies and research providers will discuss how they are using attention metrics to activate campaigns and improve business results. Join us from 8:00AM-12:00PM on November 7 at 22 Vanderbilt, 335 Madison Avenue, New York, NY 10017. Breakfast and networking breaks will be included.

Agenda

8:00–9:00 am

Breakfast and Registration

9:00–9:10 am

Welcome and Opening Remarks

Jon Watts starts the day’s sessions with his perspectives on attention metrics and how TAC and its members can contribute to their adoption

FEATURING
Jon Watts, Managing Director at CIMM | Executive Director at PXI

9:10–9:40 am

Attention Activation: An Agency View

Leading agencies discuss how attention metrics are helping them improve campaign efficiency and ROI for their clients.

FEATURING
Charlie Fiordalis, Chief Growth Officer, EssenceMediacom
Sara Patel, Director of Partnerships and Standards, Publicis
Parvati Vaish, SVP, Director of Analytics, Havas Media Network
Jon Watts, Managing Director at CIMM | Executive Director at PXI (Moderator)

9:40–10:10 am

Perspectives on Programmatic Attention

Adtech experts describe the impact attention metrics are having on programmatic ad buying.

FEATURING
Eric Schwartz, Managing Director, NA, Scibids
Casper Verhoofstad, Senior Product Manager, Google
Beau Ordemann, VP, Head of Advanced TV Sales and Strategy, Yahoo!
Ed McElvain, EVP, Director of P3, Mediahub (MODERATOR)

10:10–10:20 am

Attention & Outcomes: Finding and Delivering Optimal Attention for Your Brand

Attention is a hot topic but it's clear not all attention is created equal and brands need to understand the relationship between attention and their given outcomes. In this session, Playground xyz will share their latest research and case studies in helping brands find their Optimal Attention.

FEATURING
Ben Dimond, Global Head of Commercial, Playground XYZ

10:20–10:40 am

Coffee and Networking Break

10:40–11:00 am

Attention in Audio: New Developments from Westwood One

FEATURING
Pierre Bouvard, Chief Insights Officer, Westwood One

11:00–11:30 am

Attention Metrics and Audio

Audio ads deliver strong performance from an attention perspective. Learn how media executives are leveraging attention metrics for audio platforms.

FEATURING
Pierre Bouvard, Chief Insights Officer, Westwood One
Susan Leland, Director, Audience Insights, National Public Radio
Idil Cakim, SVP, Research and Insights, Audacy
Neala Brown, SVP, Strategy and Insights, Teads (MODERATOR)